Check out FEED on CBS Evening News TONIGHT!

Wednesday, February 24, 2010

Posted by: Ellen Gustafson

FEED will be featured on CBS Evening News with Katie Couric tonight in their The American Spirit series!

Vanity Fair, the FEED Foundation, and Hungry in America Event Details

Wednesday, February 24, 2010

Posted by: Kristina Fell

On Sunday, February 21, Vanity Fair, the FEED Foundation, and Hungry in America partnered together and created an amazing event to help raise funds for the upcoming documentary "Hungry in America," an in-progress documentary about food insecurity in our country. The evening was hosted by Tom Colicchio and Natalie Portman and joined by over 300 people at Colicchio & Sons, Tom's newest restaurant in the Meatpacking District of NYC. 

Much to the delight of everyone, Chefs Tom Colicchio, Michael Schlow, and Rocco Dispirito spent the entire evening serving guests from the wood-burning oven at the front of the restaurant, and later on in the evening guests saw a sneak preview of the latest "Hungry in America" trailer.

Attendees at the event included Jake Gyllenhaal, Kelly Rutherford, David Lauren, Josh Charles, Matthew Settle, Katie Couric, and John Forte, along with the Hungry in America filmmakers Lori Silverbush and Krist Jacobsen, and FEED co-founders Lauren Bush and Ellen Gustafson. 

But of course, the best part of the night was the preview launch of the FEED USA bag - guests left the night with their very own, 100% organic cotton FEED USA tote in hand! 

Thanks to everyone for such a great and successful night!


For photos of the event, check out this link!

Read Ellen's Huffington Post Impact News Article - She's Now a Featured Writer!

Wednesday, February 10, 2010

Posted by: Kristina Fell

FEED's cofounder, Ellen Gustafson, is now a featured writer for the Huffington Post! Her first article is on the front page of the Impact News section of the blog. She tells the story of how FEED was started and delves into our upcoming projects, including the FEED USA line along, with the launch of the FEED Haiti bag, now sold exclusively on our website. Her passion for food policy and changing the food system for the global community, along with ongoing updates on FEED Projects, will be highlighted twice a week on HuffPo, so be sure to bookmark the page and check back in each week!

A New Director of Sales & Global Logistics - Welcome Katy!

Monday, February 08, 2010

Posted by: Kristina Fell

Say hello to Katy, our new Director of Sales & Global Logistics!  Katy originally hails from Wisconsin, and moved to NYC 4 years ago from Chicago.  She has spent the last 5 years working as a Senior Account Manager at UPS and is ready to bring her wealth of shipping and logistical knowledge to FEED!  She began FEEDing last week with a great attitude, strong work ethic, and tales of the infamous Porkchop (her English bulldog). 

Welcome Katy (and thanks UPS!)!

the FEED Haiti Campaign

Thursday, January 14, 2010

Posted by: Ellen Gustafson

Late Tuesday night, a 7 Richter scale earthquake hit our neighbors to the south in Haiti.  Haiti had already been dealing with the effects of the 2008 hurricane season, in which severe storms devastated more than 70 percent of Haiti’s agriculture and infrastructure, creating pockets of severe malnutrition which left 3.3 million people in need of food support.

The UN World Food Program has been operating in Haiti in 1969.  In 2009, WFP School Feeding reached over 400,000 Haitian children in 850 primary schools.  In emergencies, funds are drawn from long-term development programs, like school feeding, to provide immediate support for victims.

In response to the devastating earthquake, the FEED Foundation has established a FEED Haiti fund, specifically to maintain WFP School Feeding in Haiti during this critical time.  To help us, go to www.thefeedfoundation.org and click the “Help Haiti Now” button.

Along with direct donations, from January through June any FEED 1 and FEED 2 bags sold at www.feedprojects.com will have the donations sent to the FEED Haiti campaign to ensure continuation of school feeding for Haitian children.  

A Message from FEED

Tuesday, January 12, 2010

Posted by: Kristina Fell

Dear FEED Customer,

First and foremost, thank you so much for your generous support over the past month! In 2009, due to our customers and retail partners, FEED was able to donate $250,000 to the UN World Food Program’s school feeding initiative, over $50,000 to Room to Read for the purchase of local language children’s books, 1,000 backpacks to community health workers through Millennium Villages, and was able to provide over 500 children with Plumpy'Nut nutritional supplements!

This past holiday season was both an exciting time and an incredible learning experience for us. We felt so fortunate to be featured on The Today Show and on Live with Regis and Kelly this holiday season. We were both amazed and grateful for the number of customer responses we received as a result of this publicity.

The primary objective of FEED is to maximize the donation portion of every customer purchase so that charities (such as the UN World Food Program, Millennium Villages, Industrial Revelation, and Room to Read) can benefit as much as possible from the sale of our products. In order to accomplish this, we are a small business that keeps our operating and administrative costs low (there are only 4 of us!) and our donations high. We are passionate about what we do and our goal is to create good products that help FEED the children of the world.

We know that many of you experienced issues and frustrations with the timely delivery of your orders during the holiday season. We cannot apologize enough. The simple truth is our infrastructure was not prepared for the unprecedented sales we experienced in December. We have already revised our warehouse and inventory management system, and will be implementing improved tracking functionality within the next few months. 

Please know that the four of us at FEED see all emails that come into the info@feedprojects.com account, and will be handling them on a case-by-case basis during the next few weeks. We hope to address the majority of your questions with answers to a few FAQs within this email. 

Due to the overwhelming and exciting customer response this holiday season, the FEED 5 bracelet, FEED 10 pouch, FEED 3 bear, and FEED 5 bear are currently on backorder. If you did not receive your order, or if your order was missing one of these items, you can expect it in the following time frame:

Product                            Expected Customer Ship Date

FEED 3 bear                             Mid March 2010

FEED 5 bear                              Mid March 2010

FEED 5 bracelet                        Late March 2010

FEED 10 pouch                         Mid May 2010

We take pride in supporting fair-trade factories while using special, eco-friendly materials, such as natural burlap and organic cotton.  While these processes do contribute to longer production timelines, we thank you so much for your patience while these new products are being produced at our factory. 

We send our donations to our charity partners at the end of each year. Each charity partner has received your donation and your contribution is already helping to feed hungry children, purchase local language books, and provide much needed medical care to others. We hope that you understand our inability to process refunds. 

As a thank you for your patience and as a token of our appreciation for your support during this time, FEED will be donating an additional 500 school meals this year in support of the UN World Food Program’s school feeding initiative. 

Thank you again for your support of FEED and cheers to a new year!

Best wishes,

Team FEED

FEED 10 Pouch and FEED 5 Bracelet on Regis and Kelly!!!

Thursday, December 17, 2009

Posted by: Ellen Gustafson

Check out our FEED 10 pouch and FEED 5 bracelet featured TODAY on LIVE WITH REGIS AND KELLY!!!

Watch 'The FEEDing Tree' Video! It's AWESOME!

Monday, December 07, 2009

Posted by: Ellen Gustafson

Watch WFP Executive Director Josette Sheeran Speak About Food Security

Monday, December 07, 2009

Posted by: Ellen Gustafson

WFP Executive Director Josette Sheeran participated in a panel discussion at the Centre for Strategic and International Studies about food security last week in Washington. Link to the podcast:http://csis.org/event/ending-poverty-and-hunger

FEED on World AIDS Day

Tuesday, December 01, 2009

Posted by: Ellen Gustafson

To honor World AIDS Day, a few FEED facts;