As a World Food Programme (WFP) Honorary Student Spokesperson, Lauren visited countries around the world in Asia, Latin America, and Africa where WFP is operating, and was inspired by the plight of the people she met on her travels. She took a special interest in WFP's School Feeding program, which feeds and educates hungry children. After witnessing the effects of hunger firsthand, Lauren Bush Lauren founded FEED in 2007 with the mission of "Creating Good Products That Help FEED the World."
She first created the FEED 1 Bag, a reversible burlap and organic cotton bag reminiscent of the bags of food distributed by WFP, to help raise funds and awareness around these school feeding operations. It was stamped with "FEED the children of the world" and the number '1' to signify that each bag provides enough meals to feed one child in school for one year.
Thereafter, every product sold has a measurable donation attached to it and, to date, the social business has been able to provide over 85 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing over 3.6 million children with Vitamin A supplements through the WFP and the U.S. Fund for UNICEF.
Over the years, FEED has also forged successful partnerships with companies such as Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva and TOMS, among many others.
In addition to the company, FEED started a non-profit organization called the FEED Foundation, which is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world.