FEED began in 2006 when acclaimed model and activist Lauren Bush designed a bag to benefit the United Nations World Food Programme's (WFP) School Feeding program. As a WFP Honorary Student Spokesperson, Lauren visited countries around the world in Asia, Latin America, and Africa where WFP is operating and was inspired by the plight of the people she met on her travels. She took a special interest in WFP's School Feeding program, which feeds and educates hungry children. She first created the FEED 1 bag, a reversible burlap and organic cotton bag reminiscent of the bags of food distributed by WFP, to help raise funds and awareness around these school feeding operations. It was stamped with "FEED the children of the world" and the number ‘1’ to signify that each bag feeds one child in school for one year. And in 2007, FEED Projects LLC was founded by Lauren Bush and Ellen Gustafson to produce and sell these bags.
To date, FEED has been able to raise enough money through the sale of products to provide over 60 million school meals to children around the world through WFP. FEED has also partnered with the US Fund for UNICEF, raising much-needed funds for their Vitamin A and micronutrient supplements program and providing over 46,000 children with essential nutrients.
In addition to the company, FEED started a non-profit organization called the FEED Foundation, which is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world.