On her travels around the world as a World Food Programme (WFP) Honorary Spokesperson, Lauren Bush Lauren witnessed the effects of hunger firsthand. In places like Cambodia, Chad and Guatemala, she saw a program making a dent in child malnutrition: school meals. When a child is given a free, nutritious school lunch, it can break the cycle of poverty she was born into and empower her to change her own life.
Lauren founded FEED in 2007 with the simple idea of creating products that would engage people in the fight against hunger in a tangible way. Every one of our products has a number stamped on it that signifies the amount of meals or micronutrient packets provided with its purchase. Nine years later, we’ve built a movement connecting our customers to the cause, one bag at a time.
The original FEED bag, conceived by Lauren in her college dorm room after her travels with the UN World Food Programme (WFP). The bag boasts our signature burlap, inspired by bags of food rations Lauren saw being distributed by the WFP, and feeds one student for an entire school year. The bag is reversible, too, since we know there are two sides to every great story.
FEED is a social business, which means there is an enduring principle at the heart of what we do: people’s choices of what to buy and wear have the power to change the world. As such, all of our products are produced under fair-labor conditions. We are also committed to using environmentally friendly materials, including organic cotton and burlap, whenever possible.
We are also proud to work with artisans for a growing number of collections. We work with established cooperatives in Colombia, Guatemala, Haiti, India, Kenya and Peru to provide sustainable livelihoods to underserved populations. Through the sale of our artisan-made products, we provide meals in the countries where they were produced, closing the loop on our investment in these communities.
Lauren created the first FEED bag in our signature burlap, inspired by the bags of food rations she saw being delivered by WFP. To transparently convey impact, she incorporated the number ‘1’ into the design to signify that the bag would provide school meals to 1 child in school for a year when purchased. Still today, every one of our products has a number stamped on it that signifies the amount of meals or micronutrient packets provided with its purchase.